Old-Spice_Thumbnail_Web.jpg

Old Spice - Rocket Car TVC

A selection of concept sketches and designs done for Old Spice’s #SmellLegendary campaign.

The focus of the project was to help fabricators design and conceptualize a landspeed rocket car, which would progressively fall apart in the story.

OLD_SPICE---ROCKET_CAR---REVISED_CONCEPT_ORTHO_FINAL_1250.jpg
OLD_SPICE---ROCKET_CAR---ROUGH-REVISIONS_13-02_1250.jpg
OLD_SPICE---ROCKET_CAR---FINAL_FRAMEWORK_1250.jpg
OLD_SPICE---ROCKET_CAR---REVISED_FRAMEWORK_19-02_1250.jpg
OLD_SPICE---ROCKET_CAR---REVISED_CONCEPT_ISOMETRIC_FINAL_1250.jpg
OLD_SPICE---ROCKET_CAR---REFINED_CONCEPT_1250.jpg